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Shanghai's 1st social organization in YRD established in Qingpu

LMS| Updated: October 30, 2023

Shanghai's first social organization within the Yangtze River Delta Integrated Green Development Demonstration Zone was officially established in Qingpu district.

The Jiangnan Beauty Industry Research Center, initiated by seven outstanding enterprises and individuals in the zone, including Nivea (Shanghai) from Beiersdorf Group, aims to promote collaboration and innovation in the cosmetic industry.

The center will actively facilitate exchanges in production, innovation, and marketing technologies among cosmetic enterprises in the demonstration area and serve as a platform for relevant enterprises to promote the integration, intelligence, and sustainability of the cosmetics industry cluster.

"We hope that Jiangnan Beauty will encourage enterprises within the demonstration area to join forces, forming an industrial ecosystem and enhancing competitiveness. External businesses outside of the daily chemical industry are also welcomed to participate and foster exchange and collaboration for the diversified development of the beauty industry ecosystem," said Lei Kaiting, general manager of Beiersdorf (Nivea).

The establishment of strong synergies among social organizations in the Yangtze River Delta Ecological and Green Integrated Development Demonstration Zone is of great significance to the integrated and high-quality development of the region. In the future, more social organizations are expected to be set up in the demonstration zone to contribute to the formation of an integrated public service pattern.

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The unveiling ceremony of the Jiangnan Beauty Industry Research Center is held in Qingpu district, Shanghai. [Photo/WeChat account: iloveqingpu]

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