A newly introduced underground commercial plaza named "hubo", situated close to Shanghai Hongqiao Railway Station, has successfully attracted a diverse array of customers.
The hubo sign in Hongqiao Tiandi. [photo/WeChat account: zhumengxh]
Spanning an impressive 50,000 square meters, "hubo" has incorporated ample seating, provisional offices, and other amenities. The comprehensive space ensures a seamless experience for customers, facilitating their extended stays and increased engagement.
To cater to mainstream clientele, specifically businessmen and young travelers keen on consumption, "hubo" has undergone a meticulous overhaul of its featured brands. The shopping center has strategically phased out a total of 71 stores, and has ushered in several pioneering shops that range from culinary delights to stylish accessories. This transformation has given rise to a more youthful and closely aligned business model.
Furthermore, the center has elevated its commercial appeal by hosting diverse events tailored for the younger demographic, including immersive art exhibitions and food festivals.
These initiatives have not only amplified "hubo's" business value, but also solidified its standing as the preeminent “First Stop in Shanghai".
The triumph of "hubo" serves as a testament to the transformative potential of underground commercial plazas, which stimulates novel prospects for the future exploration of underground spaces.
