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LUXES launches 1st store in China at Hongqiao Pinhui

LMS
chinadaily.com.cn| Updated: January 29, 2024

Swiss skincare brand LUXES officially entered the Chinese market with the opening of its inaugural store at the Hongqiao Pinhui center, Shanghai, in January 2023.

Following its debut at the 6th China International Import Expo (CIIE), LUXES has not only expanded its global presence, but also established vital partnerships that have reinforced its position in China's growing consumer market.

Renowned for pioneering the "Clean Beauty" movement, LUXES offers a line of skincare products that are as effective as they are eco-friendly, which embodies the brand's commitment to sustainability. With a footprint spanning Europe and Asia, LUXES sets the bar for environmentally conscious skincare.

This strategic expansion into China gives consumers direct access to LUXES's top products, such as its rejuvenating facial spray and hyaluronic acid serum, alongside its hydrating, age-reversing, and firming collections.

Embracing Switzerland's pristine natural resources, LUXES stands for premium, sustainable skincare. The brand's devotion to natural and organic ingredients, cruelty-free standards, and recyclable packaging aligns with a growing global demand for environmentally mindful beauty solutions.

LUXES's venture into the Chinese market meets a critical time when eco-awareness is paramount. The company offers skincare options that are beneficial not only to the user, but also to the planet. The brand is eager to contribute to China's skincare industry with its innovative products.

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LUXES's special counter at the Hongqiao Pinhui center in Shanghai. [Photo/WeChat account: HQ_365]

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