[Video/Wechat account: gh_402dd04155e6]
During the Spring Festival, Shanghai's Qingpu district achieved a significant milestone by generating sales totaling 574 million yuan ($79.7 million), which represents an impressive 16.64 percent increase from the previous year.
This upsurge underscores the dynamic economic activity and robust consumer confidence that Qingpu district enjoys, especially during such important cultural celebrations.
The forefront of this upward momentum was led by the district's commercial centers and chain supermarkets, collectively amassing sales of 485.66 million yuan - an 18.46 percent rise compared to the previous year.
With an average daily influx of 321,200 visitors, the district witnessed foot traffic that was 1.66 times more than last year's figures. This highlights the district's commercial allure and the compelling attraction of its festive events.
Central to Qingpu's Spring Festival celebrations was Panlong Tiandi, a venue that has consistently charmed both residents and visitors with its blend of traditional Jiangnan water town beauty and vibrant cultural festivities.
Panlong Tiandi hosted a Spring Festival temple fair, offering a marketplace for New Year's goods, booths featuring intangible cultural heritage and folk culture, and other unique activities. With an average daily foot traffic of 122,900 over eight days, it soared to the top of the Dazhong Dianping rankings as the most popular shopping district.
Panlong Tiandi excelled by curating a variety of activities centered on the Year of the Dragon, which attracted large crowds that were keen to partake in its innovative and culturally rich programs.
A standout attraction of Panlong Tiandi was its 40-meter-long dragon-shaped lantern, which was intricately decorated with motifs of dragon scales, auspicious clouds, water patterns, and dragon fire. This breathtaking installation flew high above the streets of Panlong Tiandi, transforming the district into a captivating festive wonderland.
Culinary experiences were a focal point over this period, with Panlong Tiandi offering a wide selection of dining options. There was an abundance of choices to satisfy every palate, as food is a cherished and essential element of this celebration.
