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Global brands head to Shanghai for product debuts

LMS| Updated: March 26, 2024


Tim Cook, CEO of Apple, shows up as Apple opens its eighth store in Shanghai on March 21. GAO ERQIANG/CHINA DAILY

Shanghai's West Nanjing Road commercial district recently took center stage as it hosted a series of debut events for international brands, highlighting the confidence of foreign businesses in China's consumption market.

These events included the unveiling of the new Apple flagship store, the introduction of the Oleato series at the Starbucks Reserve Roastery and the launch of LVMH Loewe's "Crafted World" brand exhibition, on March 21.

As Shanghai aims to establish itself as a global hub for consumption and new product launches, it has actively supported the development of the debut economy, witnessing a surge in high-profile shows.

The three events on March 21 were just a few examples. According to the Shanghai Municipal Commission of Commerce, the city will host more debut events in April and May.

International brands such as Chanel, Miu Miu, Hermès, Louis Vuitton, Boucheron, NuoYaPianYa, Balenciaga, Lego and Anta, along with leading domestic fashion brands, are poised to bring a wave of new product launches and debuts to the city.

Shanghai Fashion Week, the upcoming May 5 shopping festival and the Shanghai International Cosmetic Festival will also showcase a range of new products and shows from various brands and collections.

Andrew Wu, president of LVMH Greater China, underscored the significance of these debut events for the fashion industry, expressing confidence in China's market and the company's commitment to supporting Shanghai's development as a global hub for consumption and fashion.


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