Internet-famous cafe brands gather to display their products in Shanghai. [Photo/WeChat ID: HQ_365]
Get ready for the 2024 Global Coffee Industry Hongqiao Forum, starting on May 9 in the Hongqiao International Central Business District in Shanghai, the city with the most cafes in the world.
With over 20 esteemed industry insiders poised to delve into nearly 20 topics central to the coffee sector, the event promises a wealth of insights.
The Consuls General of Brazil and Vietnam in Shanghai have confirmed their attendance, with several high-ranking foreign diplomats currently finalizing their participation details for the forum and opening ceremony.
The forum will shine a spotlight on industry executives, offering attendees invaluable opportunities to glean wisdom from these leaders as they dissect the intricate dynamics of the coffee sector.
Key highlights of the forum will encompass an international perspective on China's emergence as a significant coffee consumer, the exploration of fresh avenues for sourcing top-notch coffee beans amidst market price fluctuations, and the wisdom shared by foreign diplomats and local associations on prevailing industry trends.
An eagerly awaited moment at the event will be the release of the 2024 China Urban Coffee Development Report, a follow-up to the groundbreaking 2023 report that unveiled Shanghai's status as the city with the most coffee shops worldwide.
The forum promises a vibrant convergence of renowned coffee establishments, including the innovative "Deep Blue Project," the immersive "M1 Dream Factory," and the popular "One-Foot Garden," where founders and industry influencers will spark engaging discussions. Additionally, the event will feature a diverse array of Instagram-worthy cafes from various regions.
Beyond high-level industry discussions, attendees will have the opportunity to engage with coffee culture luminaries, including the masterminds behind a celebrated coffee festival that attracted over 300,000 attendees from across Shanghai and Guangdong within days, enabling a firsthand exploration of the secrets behind the orchestration of such successful events.
With over 20 official media outlets focusing on the forum, attendees can expect comprehensive live coverage and real-time updates throughout the event. The forum is poised to become one of the most anticipated annual gatherings in the global coffee industry.
