Otto is a global e-commerce and service provider. [Photo/VCG]
Otto Group, one of the world's largest online retailers, with operations in over 30 countries and 123 subsidiary brands, has launched innovative solutions to help Chinese brands expand into the European market, addressing challenges related to establishing a business presence, meeting qualifications, managing overseas warehousing, language barriers, and operational experience.
Otto has set up its China branch in the Hongqiao International Central Business District. The company offers diverse cooperation models, one-on-one communication channels, advanced information management systems, and integrated market resources to support Chinese sellers in Europe.
Cooperation models
Chinese enterprises can choose between self-managed and semi-managed operational models on the Otto platform. The self-managed model gives sellers full control over product listings, pricing, inventory, and customer service, allowing them to implement their market strategies and potentially increase profit margins.
The semi-managed model provides operational support, including product listing, warehousing, logistics, and customer service, helping sellers save time and manage complex issues like returns more effectively.
One-on-one communication
Otto China works closely with market departments to select high-quality sellers. They provide one-on-one operational consulting and account management, enhancing sellers' market influence.
Information management
To address Enterprise Resource Planning (ERP) challenges, Otto China developed a tailored ERP system with top-tier service providers, offering features like order synchronization and inventory management, adhering to EU data security standards.
Market resources
Otto Group has opened its platforms, such as About You and Limango, to Chinese brands. These platforms provide extensive access to European markets, offering significant opportunities for Chinese sellers to enter Europe swiftly.
