A Japan booth at Bakery China 2025. [Photo/Bakery China]
The 27th edition of Bakery China took place from May 19-22 at the National Exhibition and Convention Center in Shanghai, connecting the global baking industry and fostering innovation and collaboration among participants.
Launched in 1997, Bakery China has established itself as the largest bakery exhibition globally and a leading platform for brands entering the Chinese and Asian markets. This year, it attracted over 2,200 exhibitors with thousands of brands from nearly 30 countries and regions.
Spanning 320,000 square meters, Bakery China 2025 served as a global hub for the baking industry, showcasing innovations in products, technologies, and business models.
More than 20 percent of exhibitors were international brands, including key players from Europe, North America, Japan, and South Korea. Emerging brands from Belt and Road partner countries also made their debuts, with a special section dedicated to traditional baking techniques and ingredients, fostering a blend of Eastern and Western culinary arts.
The event supported both international and local enterprises with its newly launched International Trade Acceleration Program, offering matchmaking services and guided tours for international buyers. Over 3,000 business meetings were expected to facilitate global trade connections.
An automated bread production line displayed at Bakery China 2025. [Photo/Bakery China]
Technological innovation was a key focus, with the exhibition serving as a launchpad for new solutions. Notably, HAITE unveiled its fully automated liquid starter bread production line featuring AI-driven technologies. The pre-baked goods sector, experiencing rapid growth, was also prominently featured, with participation from leading global brands.
A pastry chef showcases his skills at the Bakery China 2025. [Photo/Bakery China]
In addition to trade opportunities, the exhibition offered a rich program of over 100 activities, including professional competitions and forums. The fifth Asian Pastry Chef Competition was a highlight, drawing competitors from across Asia. Forums on AI applications and industry trends provided valuable insights from leading experts.
Bakery China continues to serve as a comprehensive resource platform for the industry, attracting nearly 400,000 professional visitors annually, including major chain stores, distributors, and e-commerce platforms. The event facilitates efficient activation of the entire industry chain, from raw materials to finished products.
