Thai beverage and food company IFBH Limited signed a major investment with the Shanghai Hongqiao International Central Business District on the opening day of the eighth China International Import Expo (CIIE) on Nov 5.
The first-time CIIE participant marked its debut with a multi-million-dollar investment intent, transitioning from an exhibitor to an investor.
The signing ceremony takes place at the National Exhibition and Convention Center in Shanghai. [Photo/WeChat ID: hongqiaoshangwuqu]
The company plans to establish its "if" brand's China headquarters in Hongqiao, emphasizing its confidence in the Chinese market and its dedication to long-term growth.
Since launching the "if" brand in 2013, IFBH has established itself as a leading player in China's coconut water market. In 2024, the company reported a global revenue of $158 million, with more than 92 percent coming from China, highlighting its significant market presence and popularity.
The headquarters will help IFBH expand its sales network and improve its products. By integrating research, marketing, and supply chain functions, the company aims to foster innovation and bolster its brand. This growth will provide Chinese consumers with a broader range of healthier beverages. Moving forward, IFBH plans to increase both online and offline sales, pursue ongoing product innovation, and strengthen its market position in China.
IFBH is known for its if-branded bottled coconut water. [Photo/WeChat ID: hongqiaoshangwuqu]
