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Hongqiao International Open Hub integrates culture, commerce and tourism

LMS
en.shhqcbd.gov.cn| Updated: March 8, 2024

Over the past three years, the Hongqiao International Open Hub has provided unparalleled opportunities for the development of the cultural, commercial, and tourism industries.

Located in the West Hongqiao Area of Hongqiao International Central Business District (Hongqiao International CBD), Panglong Tiandi, the first outlet, and SHOWAY have emerged as new landmarks, embodying the district's dedication to fostering a vibrant and dynamic environment.

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Panglong Tiandi emerges as one of the trendiest attractions in Shanghai during the Spring Festival this year. [Photo/Wechat account: gh_402dd04155e6]

During the recent Spring Festival holiday, Panglong Tiandi welcomed over 1.16 million visitors, solidifying its status as one of Shanghai's most popular destinations.

Panglong Tiandi, with its rich history dating back to the Sui Dynasty (581-618), has experienced a remarkable transformation, attracting 19.5 million visitors since its reopening in April 2023.

Similarly, SHOWAY has become a beacon of cultural and commercial integration, offering a diverse range of experiences across its 1.4 million square meters of space, including innovative outlets, 5A Grade-A offices, a theatre complex, and a luxurious five-star hotel.

Furthermore, the SHOWAY project has attracted prominent enterprises, further enhancing the core functions of commerce and exhibition in the Hongqiao International CBD.

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Located just one street away from NECC, SHOWAY becomes a new landmark that seamlessly blends culture and commerce. [Photo/Wechat account: gh_402dd04155e6]

The success of Panglong Tiandi and SHOWAY reflects the Hongqiao International CBD's commitment to creating a world-class commercial benchmark that seamlessly blends artistry, commerce, and internationalism.

As the Hongqiao Internation CBD continues to evolve, the projects have strategically aligned with the demands of the winter consumption market, offering immersive and engaging experiences and resulting in a record-breaking 100 million yuan ($14 million) in sales during the festive season.

The Hongqiao Internation CBD looks forward to continued success and growth as it remains dedicated to fostering a dynamic environment that promotes cultural exchange, economic vitality, and tourism development.

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