At the recent 2025 Shanghai MCN International Conference, three standout cases from Hongqiao International Central Business District (CBD) were highlighted among the 2024 Shanghai Livestreaming E-commerce Demonstration Cases.
Among them, the Hongqiao Import Commodity Exhibition and Trade Center emerged as a leader by developing three IPs involving things like consuls' livestreaming, foreign anchors, and Silk Road Quality Goods.
Its livestreaming base collaborates with online national pavilions of countries like Sri Lanka and Germany to promote their products. During the seventh China International Import Expo, Sri Lanka National Pavilion's livestreaming session drew nearly 500,000 viewers.
The Romomo Livestreaming Center, part of Buy Quickly Group, introduced the Tianquan Livestream Companion Platform. This pioneering content security monitoring platform offers real-time muting and ensures high-quality livestreams by integrating ASMR detection and real-time voice transcription. The platform's ability to monitor and mute prohibited words in real-time enhances both content safety and quality.
Staibur has embraced technological innovation by using big data and AI to offer personalized welfare distribution plans. Its Sanxia Double Festival livestream event showcased the power of customized branding, increasing audience engagement and boosting sales for participating brands.
