The 2026 Hongqiao International Coffee Culture Festival will open on May 9, featuring a series of interactive events, markets and competitions for coffee lovers, trend followers and visitors.
Running until June 24, the festival offers three major thematic routes covering business, tourism, exhibitions and international exchanges.
Highlights include:
Coffee Trend Market (May 15–17, Noah Wealth Center): Features more than 60 booths combining coffee, intangible cultural heritage snacks and IP shows.
Hongqiao International Coffee Industry Chain Ecosystem Conference (May 19–20, Hongqiao 365): Focuses on tea-coffee industry integration and new-quality productive forces in the coffee industry.
Viva Latino (June 5–7, June 12–14, The Hub): Brings maté tea, wine, tango and premium Latin American coffee to Hongqiao.
The 10-Country Premium Coffee Tasting (May 10–14 at Hongqiao Transportation Hub): Allows visitors to taste coffee beans from 10 countries.
Yunnan Products Promotional Conference (May 15–17 at Hongqiao Libao Plaza): Includes live "fire-brewed coffee" and coffee-boiled eggs.
Professional events include barista competitions, a global green bean contest, an industrial chain conference, a robot coffee latte competition, and an invitational contest. Most events are open to the public for free.
Visitors can also join a landmark check-in activity via an online consumption map for daily lucky draws.
