Greenland Group's CIIE Products Selection Center. [Photo/WeChat ID: hongqiaoshangwuqu]
Shanghai's Greenland Global Product Selection Center has partnered with leading companies to facilitate the entry of international brands into the Chinese market.
The companies come from sectors like cross-border supply chains, private domain group buying and live-streaming e-commerce.
They signed cooperation agreements on March 31 to build a group-buying platform, develop a live-streaming platform featuring top influencers and enhance live-streaming experiences by combining overseas sourcing with domestic exhibitions.
During the ceremony, the center unveiled its Partners Base and CIIE Featured Goods Supply Chain Co-creation Base, marking a significant step in enhancing global trade connections.
The unveiling ceremony of the Greenland Global Product Selection Center's Partners Base and CllE Featured Goods Supply Chain Co-creation Base is held in Shanghai on March 31. [Photo/WeChat ID: hongqiaoshangwuqu]
Greenland Global Product Selection Center is part of Greenland Group, a service provider for the China International Import Expo (CIIE), and is located in Shanghai's Hongqiao International Central Business District.
This "platform plus partners" model is expected to boost the live-streaming industry within the business district and strengthen its role in maximizing the impact of the CIIE, refining global trade routes. The district aims to use the expo as a catalyst to connect CIIE goods directly with consumers and help international brands succeed in China.
Live streamers promote CIIE goods to Chinese consumers. [Photo/WeChat ID: hongqiaoshangwuqu]
