The 2026 "Hongqiao GO" shopping festival will bring a new wave of consumption, cultural and lifestyle activities to the Shanghai Hongqiao International Central Business District, supporting the area's development as an international consumption cluster in western Shanghai.
Food and beverage experiences will be a major highlight. Venues including Hongqiao 365, Hongqiao International Coffee Harbor, Hongqiao Xintiandi and Livat Shanghai will host coffee festivals, global food markets and themed dining activities, offering consumers international flavors, Shanghai-style culinary experiences and a wider range of dining choices.
The festival will place a strong emphasis on global shopping. Through platforms like Hongqiao 365, livestreaming services and other commercial venues, the festival will promote imported products, "Silk Road products", global brands and technology-themed consumption activities, helping consumers access international goods more easily. Related events will also connect global shopping with cross-border e-commerce, livestreaming and brand promotion.
Lifestyle activities will aim to create more social and family-friendly environments. Shopping centers and public spaces will host pet-friendly programs, youth sports events, art exhibitions, music performances, urban walks and neighborhood markets. These activities will transform shopping into a more interactive urban experience.
Furthermore, leisure and holiday-style consumption will play a significant role. Night markets, events showcasing intangible cultural heritage, outdoor leisure programs, summer markets and flying disc activities will be staged across major Hongqiao venues. These offerings will provide residents and visitors with more relaxed and enjoyable ways to embrace the season.
By linking shopping, food, culture, tourism, sports and exhibitions, "Hongqiao GO" aims to offer consumers a more diverse and international experience while showcasing Hongqiao's vitality as a global-facing commercial hub.
