The Yangtze River Delta E-commerce Center in Hongqiao. [Photo/WeChat ID: hongqiaoshangwuqu]
The Yangtze River Delta E-commerce Center in Hongqiao is building a cross-border e-commerce ecosystem in the Shanghai Hongqiao International Central Business District, helping brands grow through livestreaming, AI-powered product selection, training and overseas expansion services.
Built by Shanghai Xingyue Investment Management Co Ltd and operated by Shanghai Kouxing Enterprise Management, the center offers more than 15,000 square meters of space, along with a livestreaming center, shared meeting rooms, an AI product selection center, a training center, a cafe and leisure reading areas, to support quick move-in operations.
"We are not just renting office space. We want to become an innovation cluster for the Yangtze River Delta e-commerce industry and a cross-border hub for digital trade," said Xu Huiying, the center's investment promotion director.
The location of the center is a key advantage. It is situated close to the Hongqiao Transportation Hub and the National Exhibition and Convention Center (Shanghai). This strategic positioning enables the center to effectively capitalize on spillover from the China International Import Expo, helping brands convert exhibits into products and exhibitors into investors after major trade shows.
The center's ecosystem integrates e-commerce venture investment, AI product selection, cross-border services and industry-education collaboration. Companies can analyze data to identify potential bestsellers, establish livestreaming teams, connect with investment funds, and access full-chain services for cross-border logistics, overseas payments and compliance certification, including support from an official operator of Alibaba.com.
This year, the center intends to hold at least 24 offline events, offering policy guidance, financing connections and opportunities for global expansion of e-commerce brands.
