Shanghai-based global real estate developer Greenland Group has unveiled measures to support the eighth China International Import Expo, or CIIE — being held in the city's National Exhibition and Convention Center on Nov 5-10 — in a bid to showcase the city's vitality and China's great business opportunities.
Greenland will actively participate in the expo as an exhibitor, purchaser and service provider, connecting international businesses with China's market opportunities.
Furthermore, the group will help ensure the smooth operation of the CIIE Shanghai Events and Conferences by deploying a professional service team.
It will provide customized international catering, enhanced venues with themed designs and will guarantee safe, as well as efficient operations.
It's smiles all round as the 2024 CIIE Shanghai Events and Conferences event receives wide acclaim. [Photo/WeChat ID: GLCP_G_Hub]
An on-site night market at Greenland Global Commodity Trading Hub and Primus Hotel Shanghai Hongqiao will offer international cuisine, cultural performances, handicrafts and a raft of great activities — allowing visitors to enjoy global products and cultural experiences.
For its part, the Greenland Global Quality Consumer Pavilion will showcase 120 international brands from 30 countries, featuring new product launches, heritage items such as the 1516 Bavarian Beer Purity Law document and visits by foreign officials, creating a diverse and prestigious display.
A big draw at last year's CIIE was the 2024 CIIE Greenland Global Lifestyle Pavilion Opening Ceremony and National "New To Market" Products Launch Ceremony. [Photo/WeChat ID: GLCP_G_Hub]
Acting as both exhibitor and buyer, Greenland will pursue over $800 million in procurement and sales, target $300 million in downstream deals, fulfill $500 million in orders and — with CIIE Bureau support — launch a global buyers' alliance.
In addition, Greenland will help exhibitors become long-term partners by hosting new national pavilions, organizing trade events and extending activities year-round — with its Trading Hub serving as a 365-day platform.
A ribbon-cutting ceremony takes place at the Argentina Import Pavilion. [Photo/WeChat ID: GLCP_G_Hub]
Finally, the CIIE Bazaar City Arena on Nanjing Road Pedestrian Street will combine live-streaming, e-commerce promotions, citywide pop-ups and AI-powered displays to amplify the expo's impact and enrich visitor experiences.
Source: Official WeChat account of Greenland Global Commodity Trading Hub
